What is On-Page SEO?
On-Page SEO is the process of optimizing your website’s all web pages and ranking higher in the Search Engine Result Pages (SERP). It works directly on the site so It is also called On-Site SEO.
On-Page SEO has to do work on the content of the pages and the website’s structure. To understand the Search Engine Language the On-site SEO is very useful in the SEO process. On-Page SEO factors help the crawlers who visit our website from time to time understand the meaning of the page’s content and the context of your page.
For On-Page SEO beginners it is very important that you must know about crawlers and index each and every page of the site. If the crawlers are not getting properly content on your site it means On-Site SEO is not optimized by you. Then you need an On-Page SEO professional. On-Site SEO is a very big role for high rankers and optimizing the content for users and the search engines so it also has On-Page SEO benefits.
There are many On-Site SEO analysis tools in the market. This helps owners to a higher rank in the SERP and users to understand the content.
There are main points of the On-Page SEO Checklist. Below are:-
● Title Optimization.
● Meta Description.
● Heading Optimization.
● URL Optimization.
● Image Optimization.
● Content Optimization.
● Internal Linking.
Let’s discuss it one by one.
1. Title Optimization:-
The title tag is very important for SEO because it is shown on the Search Engine Result Page (SERP) which is seen by the user before going to the site. There is the first impression on the users. It decides whether the user will click or not on the result page. It is the On-site SEO basic feature.
The title also hints to the Search Engine that this page is related to which types of content. The title showed all the content types.
If you want to find out the title of any website then right-click on the page and go to view source code then find the title by command (ctrl + f).
You see the title tag <title> Title name </title> like this.
Title Tag On-Page SEO Optimization
You must have a unique title for each and every page of your website or blog posts. It is a type of On-Site SEO activity. It helps the Search engine understand the different pages or posts of the website. It shows the particular page is related to this type of content.
You must have the title of the page accurate and the content described. A good title summary of the page and short its length approximately 50 to 60 words and below the 580 pixels.
You can find the title length and pixels by the title tag generator on Google. It is an SEO-free tool. Eg. Technical SEO
You must have the primary keyword or target keyword you can say in the title tag. It helps Search Engines crawlers and understands users.
The title tag also shows the user’s attention and interest where the user is attracted to content, use the emotional word in the title, you can add bracket  for your brand in the title tag, You can add your domain name in the title tag. It shows more trust in your website or blog to the users.
You should not use the title tag of your competitor. Because the search engine already knew about that title and also the search engine preferred the new title tag which was not crawled before by the Google Bot (Google Search Engine Crawler).
2. Meta Description:-
It is also part of the HTML tag. You can see Meta descriptions like title tags found on view source code on the website.
Like title tags, it is also unique for each and every page or post of your website or blog.
The Meta description should be provided by the user and its size below 900 pixels and characters approximately 150 to160. You can change the Meta description by the plugin. (On WordPress like the Rank Math SEO plugin). It is an On-Site SEO-free tool for the beginner level.
Meta Description On-Page SEO Optimization
You can check your meta description with the On-Page SEO checker. (by title tag & Meta description generator).
It is not a direct impact of SEO. Search Engine Ranking by only title tag, not used meta description by the algorithm of SE. It is an indirect way to help with SEO ranking.
The meta description is also shown to the user when the user queries on Search Engine. So the meta description should be unique and good for all pages on the website. Owners get more CTR (Click Through Rate) by the good description.
Users should meet the relevant content of meta description otherwise users will come back immediately and it is a loss for you because Google also counts how much time users stay on your site.
So when the user searches and queries a particular topic it is necessary that the user should get relevant content to summarize on meta description.
You must use the target keyword in the description and make it actionable. You should use the last update date if applicable. And give the reason to visit your site for users’ benefit. You should use schema to enhance the appearance of your snippet. And meta descriptions are also shared on social media.
You should avoid auto-generated meta descriptions by the SEO plugin on WordPress. And not to write a meta description that is not related to the content.
3. Heading Optimization:-
The H1 tag is visible on the page which is used for the title of the page or post. You can see it on HTML code like <h1> </h1>
H1 tag is usually used once on any page. It is unique on the all rest page. So it is easy to understand that the topic is related to the H1 tag. It is the main title of the page.
The title tag is different from the H1 tag. The title tag is only shown on the Search engine Result Page SERP when the user searches a query related to the content. It is also part of the header. (<header> </header>) But the H1 tag is shown on the page where all the content is and it is on the top of the page.
It is very important that search engines understand the meaning of the H1 tag and what types of content are in particular. When the Search engine crawls the HTML code of your page then it identifies that in the page which sentence is enclosed in heading tags like H1, H2.. etc. (Total 6 header tags H1, H2, H3, H4, H5, H6)
H1 tag is always used for the main heading of a page using the primary key or target key. And the H2 tag for LSI (Latent Semantic Index) and secondary key. It is also used for the subheading of the main page.
You can say it is in descending order for content on the page. And it is a benefit for the Search engine who also want to content in this order because it is easy to understand the content.
The H1 tag is different from the title tag. It means not the same. Use the primary keyword in the H1 tag. Avoid long heading h1 tags. And use hierarchical manners on the page.
4. URL Optimization:-
It stands for Uniform Resource Locator. Which is replaced by the human-readable text from the IP address (In decimal format, size 32 bits like 220.127.116.11).
Which is a computer connected to the internet or network area where your domain is located on the webpage.
URL improves the user experience. It means users can remember more URLs in the text format but they can’t remember IP addresses that are in decimal format.
If the URL is in a very good format then it helps the Search engine and also users to understand easily what type of content is the page. It also indicates the direction of the page.
It improves the higher ranking of the page.
You must use the exact target keyword in the URLs.
Permalink URL On-Page SEO Optimization
So URLs should be simple, short, relevant to the content, and accurate. You should use the minus sign or ifen (-) between the words so it looks very good. And easy to understand for Search Engines and readers.
You should not use underscore (_) because it does not show properly and spaces are also not used in the URLs because it shows %20% like this. So the URLs look ugly type and you don’t want to show your URLs ugly for users and for Search Engines. It is very difficult to understand for SE and also users.
You should always use lower case letters in the URLs because it is case sensitive.
5. Image Optimization:-
It is also very very important for SEO purposes. First, you must use the image’s file name according to the image type of image and use the secondary and LSI (Latent Semantic Index) keywords in the file name of images.
So it creates content more interesting and easy to understand for search engines which helps the page high ranker.
When crawls come to the pages then they also identify the images which type of images it. If the images are relevant to content then it helps to improve the rank and make more trust with search engines. And show firstly on Google’s Images searcher. So it is a type of On-Site SEO activity for the owner.
If the images have keywords (LSI) names then the number of users increases because the Search Engines in SERP give first priority for this type of page.
It gives the right signals to SEs. It is easier for you to make a point stronger and SEO by giving content that is related to images.
You should use keywords file names and use smaller sizes of images. You can change the image size by compressing images software. Always use a responsive image that is comfortable for users on the desktop, tablet, and also on mobiles.
Use always alt text in images and also write captions and descriptions of images using keywords. It is very helpful to find content to Search Engines when crawling the pages. Crawled step by step in the page using the structure.
You must use an image sitemap schema and structure data.
You can find your images on HTML code like this
<img src = ” imagefilename.png ” alt = ” image type text “ />
And in WordPress, it is very easy to use an SEO plugin like The Rank Math SEO.
Image alt tag and description Optimization
Alt tags help to the accessibility of pages. And shown alt text value when not loading images due to some reason may be low bandwidth. It is about the content types.
You should be the length of alt text around 125 characters and not use only a single word in the alt text. It is very harmful to SEO.
If the image is used as a link then alt text is used as the anchor text. It helps Search engines to understand images.
6. Content Optimization:-
Content is the King of the page. If you want to attract more traffic to your site then the content must be super, valuable, attractive, and also interesting. Where users want to stay longer on our site.
If the users are staying longer on our site it means our content is great and useful. On-page content is everything. Without content what will users do on your site? So Content must be very very attractive and gratefully.
Content may be in many formats like text, video, images, infographics, audio, and a combination of these formats.
In general different types of content here:-
Blog posts are a very popular platform at this time. In blog posts, many useful articles, for any list, General information, press release, and many uses for guidance.
It is about a website. Where the information is static type. Your website likes to contact us, about us type pages.
It is about the services page or product page where you sell products.
Pages are designed for PPC campaigns and for lead conversation where users see your first page and then go to your real website.
You must use your target keyword in content. Firstly you should do keyword research on your content which is your topic for writing. Your content should be unique and attractive. It is useful for users, otherwise, users will go to another website for good content if not found on your site. In content, you should use LSI (Latent semantic Keyword) that gives a signal to the Search Engines.
Your content must be accurate and not copied from another website or blog. It should be unique for each and every page.
You should use a content infographic format where you can use text, images, and also video. It is very useful for users.
You should use your content to satisfy that it is beneficial for users.
Your content should be approximately 1500 to 3500 words. But it is 1000 words minimum.
You also use table content on your page so users can easily understand and also easy for Search Engines.
You may use linking in your content to help you rank higher. Make it easy to read and don’t use high-level words. People like only simple words that are easy to understand.
Always provide to users an exit point for clicking your any social media channel or services, or maybe any product.
7. Internal Linking:-
It is very important for SEO and an enhanced user experience.
It is two types of linking
First, we call it External Linking. There are links pointing to other websites which are not on your website. You can say the user will go to another domain like digital Dhakad.
The second one is called Internal Linking. It means links points inside your website which are other pages of your website. You can say the user will stay in the same domain as Lokesh Nagar.
Internal Linking Optimization
Internal linking makes good navigation for users. Distributed the links in their own domain that help search engines pass to important pages.
So we can say that On-Site SEO services are important for websites. We study here On-site SEO techniques like Title Optimization, Meta Description, Heading Optimization, URL Optimization, Images Optimization, Content Optimization, and Internal Linking. These are the On-site SEO basic techniques that help to improve the higher rank of a page through Search engines and also help users who can understand them easily.
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